Individually curated Italy journeys
for discerning travelers
Explore Italy not as a tourist but as a welcomed guest – as an Insider
Since 1989, Insider’s Italy has crafted private journeys for discerning independent travelers who want the substance of an expert-led special interest tour — without the group.
Imagine such a trip designed exclusively for you.
Our travelers — seasoned Italophiles, families, honeymooners, solo adventurers, and multi-generational groups — come to us for deeply personal experiences.
Most of our clients are returning travelers who already know Italy well, though it’s a particular pleasure to plan journeys for those discovering Italy for the first time. Nearly all come to us by referral.
Why Insider’s Italy?
Every journey we design is born of decades of expertise, trusted relationships and a lifelong love of Italy. Travelers know to come to us not for a standard itinerary, but for an Italy that’s otherwise out of reach.
What we do may look familiar : carefully chosen experiences, private guides, beautiful accommodation, superb food. But how we do it is entirely different.
One planner, always.
Your trip is conceived and created by Marjorie : start to finish, with no handoffs.
Deliberately unscaled.
We plan for few clients by design, to ensure clarity, care, and a pace that allows for true customization.
No outsourcing.
No templates, no booking platforms, no intermediaries.
Italy-based, time-zone aligned.
We are present — geographically and personally — throughout your journey. Your Insider’s Italy travels are designed around you : guided by a life spent in Italy, and a belief in the value of slow, informed travel.
Personalized to You
Each custom Travel Plan is crafted around your budget, your dreams and your specifications.
A hallmark of every Insiders Italy trip is education through experience. Our expert guides — including historians, archaeologists, art historians, and conservators — lead engaging, conversational visits that illuminate Italy’s cultural and historical depth. You’ll also meet local artisans and artists, cooks and farmers — colleagues with whom we share strong personal ties — and who are eager to draw you into their worlds. These are not scripted tours, but thoughtful, substantive experiences shaped around your interests.
— Jill Martis, July 2025
Blog
Luxury Italy Travel Reconsidered
A recent article in the The New York Times described the expanding world of ultra-high-end travel : private islands, emergency beach restyling, hotel rooms altered […]
This Is a Good Time for Italy
While the snow keeps falling on the east coast of North America, Italy goes on being Italy. This is a good time for Italy. I […]
The Right House in Italy
For families or friends traveling together, renting a private home in Italy is one of life’s great pleasures … provided the house is truly right. […]
Why do you charge a planning fee?
At Insiders Italy, we’re a small, highly personalized travel firm. We never outsource. Planning is all based on deep knowledge and human connection.
Every journey is designed by Marjorie personally and with exceptional care. Your specific interests are always at the center.
Our trips aren’t mass-produced…and that’s exactly why so many of our travelers return, year after year.
